Website page loading is an important
part of overall site experience. Getting your Ecommerce website to load quickly
is an absolute need for inbound marketing success. A seamless ecommerce site
page load process helps viewers to be tuned with your site.
Page loading time is the average time
taken for a page to show up on screen.
Improving your ecommerce website speed
is a constructive way to ensure you are performing at its best and gaining
better quality leads for your business. Consequently you will make more
satisfied customers with significant increase in sales conversions.
Factors
That Influence Your Ecommerce Website’s Performance and Suggested
Recommendations
• Too Many HTTP Requests – When your customers visit your ecommerce
website, your browser request for information like CSS, Javascript and HTML
from the website. These browser requests are the HTTP server requests. Many
http requests may lead to longer time for the browser to fetch data from the
site. These server requests can slow down your ecommerce store’s user
experience.
Recommendation
– By combining individual CSS or JavaScript files into an organised stylesheets
or reducing the social buttons and images, this will minimize the amount of
http requests. You can also improve the website speed by ensuring file paths
inside the CSS scripts are correct.
• Unnecessary
Plugins and Third-party Widgets – Installing too many plugins to your
website will slow down the loading time. This is caused by the ability of web
browser to “read” plugins. Flash is considered as browser heavy application
which will have serious impact on loading times.
Recommendation
– Remove unnecessary plugins that make
your ecommerce website load slowly. Disable the suspected plugin, measure the
site’s performance. In this way you can find the plugins that slows down your
website.
•
Not Optimizing Images – Too many images in
an ecommerce website page will take a longer loading time. If a large size
image is uploaded, the server will take time to load the image in its entirety.
Bigger the file size, longer the loading time it will take.
Recommendation
– Use JPG type images as it is smallest
and faster loading type.
PNG type can be used for images with text and in need
of transparent background. For WordPress websites, installing WP Smush.it can
reduce the file size without losing visual quality.
• Bad
webhosting – A bad web hosting that is not able to serve your ecommerce
website needs is an important element in slow loading of site. In view of
website’s performance hosting server plays an inevitable role. When the server
takes a longer time to respond for the page load request, it will reflect in
the loading of website. No matter how much you optimize your ecommerce site, a
sluggish web hosting will make your site too sluggish.
Recommendation
– Choosing a reliable web hosting service is a smart
move to boost up your website speed. Prefer a hosting company that back up its
current servers and good uptime.
• Browser
Compatibility and Failure to leverage caching– Browser compatibility is an
important factor for website performance. They act like programming code
translators and interpret data that is sent by servers. If the browser cannot
read the data, the resulting page loading is slow.
When your customer visits your ecommerce
site, a series of requests are made. If static content is not cached, while
visiting the site every time it will take time to retrieve data. This results
in slow loading time.
Recommendations
– Certain web pages that do not change can be saved in temporary storage or
user’s cache for fast retrieval. This can reduce the loading time; especially
it will work great for a constant visitor.
• Too
Many Redirects – Redirecting happens when a visitor enters a particular
website need to be redirected to another site or location. This act of
redirecting needs computing efforts, consumes more time.
Recommendation
– Limit your redirects unless it is absolutely necessary. In addition be aware
that it is not redirected to irrelevant domains. This will overload the server
making your ecommerce website slow.
· • Broken
links – Broken links causes your ecommerce
website to load slow as it requires HTTP request response. Hence it is
mandatory to mind your broken links.
Recommendation
– Whether it is a broken link or image fix it immediately to provide your
ecommerce user a wonderful experience with your website. WordPress platforms
have their own broken link checker to resolve this issue.
Today’s typical customers expect their
online web pages to load in 3 seconds.
Your ecommerce website performance and speed is a top-notch concern for
higher click through rate and better quality leads for your business. Minding
the factors that slows your web page loading time and optimizing your website
speed is a great way to get your users a faster and happier experience that
will be converted into sales.
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